![]() ![]() ![]() A more complex, perhaps more robust alternative, is the GE McKinsey Nine Box Matrix. ![]() The BCG Growth-Share Matrix reveals that product value is influenced by the company's ability to obtain a leading share before growth slows down and that all products eventually become either cash cows or pets.Īlternative names for this model include the Boston Matrix the Boston Consulting Group analysis and the Boston box and it remains an important tool to support companies to strategically manage cash flow. ![]()
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